Pole Base Marketing Quick Start Guide:
9 Steps To Launch Pole Base In Your Market
Use this step-by-step checklist to build your local Pole Base marketing program. These proven resources and best practices will help you launch faster, promote more effectively, and support long-term growth.
Note: You’ll need to log in to the Pole Base Producer Secure site to view these resources. Request access by emailing marketing@asterbrands.com!
- - - - PREPARE YOUR FOUNDATION - - - -
1. Schedule Your Marketing Kickoff Meeting
Meet with the Pole Base marketing team to review launch goals, marketing best practices, and available resources. This introductory call will help your team start marketing Pole Base with a clear plan.
2. Define Your Strategy
The One Page Marketing Plan will help you define your goals, audiences, and marketing priorities. Complete it on your own, or work through it together with the Pole Base team.
3. Review Marketing Resources
Tons of content is available to help you market Pole Base. Explore logos, brand guidelines, videos, photos, website best practices, and social media resources designed to help you market Pole Base effectively.
- - - - BUILD YOUR MARKETING STRUCTURE - - - -
4. Add Pole Base To Your Website
Your website is one of the most important tools for promoting Pole Base locally. Use these website best practices and ready-to-use resources to build strong web content.
5. Establish / Update Social Media Accounts
Social media can be a cost-effective and impactful way to educate engineers and contractors about Pole Base. Use these resources to optimize your profiles and improve your content strategy.
6. Customize and Order Literature
Provide your sales team with professionally branded literature and brochures. Order editable literature through our literature portal, or contact marketing@asterbrands.com for InDesign files.
- - - - START PROMOTING POLE BASE - - - -
7. Capture Project Photos and Videos
High-quality project photos help showcase your work and build credibility in your market. Regularly sharing local project content can strengthen partnerships and increase awareness of Pole Base.
8. Promote Your Solutions
Social media is the most obvious channel for promotion, but it’s only one part of an effective marketing ecosystem! Marketing performs best when multiple channels work together to promote Pole Base in your market. If you’d like help building your promotion plan, let's talk!
9. Get to Know the Knowledge Hub
The Pole Base Knowledge Hub provides project content, industry blogs, and more that you can leverage to support sales and project success. Learn how you can use it to create content that educates customers, strengthens conversations, and builds early market confidence.